The 240 GSM Cotton Guide

What GSM Actually Means

GSM stands for grams per square meter - a measure of fabric density and thickness.

Most regular tees sit around 160-180 GSM, which usually means:

• lighter weight
• thinner fabric
• more prone to losing shape

A 240 GSM cotton tee is significantly denser. Not "thick" in a bulky way - just premium and structured.

Why 240 GSM Feels Premium

Higher GSM changes the entire feel of a tee. At 240 GSM:

• Better drape - the fabric falls cleanly instead of clinging
• More structure - especially in the shoulders and chest
• Less transparency - even after dozens of washes
• Longer lifespan - heavy fabric doesn't get flimsy
• More consistent shape - no spiraling or stretching

Premium tees from high-end brands almost always start at 220 GSM and above. There's a reason for that.

Breathability Without the Sweat

People assume heavier fabric = hotter. Wrong.

Breathability is less about thickness and more about:

• the weave
• the quality of the cotton
• the softening treatments
• natural moisture absorption

Our 240 GSM uses:

• combed cotton for smoothness
• enzyme softening for breathability
• a clean weave that prevents the "sticky tee" feeling

Premium weight without the sauna effect.

Why Lifters Love Heavy Cotton

240 GSM creates a silhouette that just looks good on people who train.

• Shoulders sit wider
• The drape is cleaner
• The tee hangs straight instead of hugging the torso
• It pairs naturally with oversized fits
• It highlights your frame without being tight

It's the sweet spot between comfort, structure, and aesthetics.

How We Do 240 GSM

Not all 240 GSM cotton is equal. We use:

Combed Cotton

Removes short fibers and impurities, resulting in a smoother, more durable fabric.

Enzyme Softening

Gives the tee a premium feel from day one - and keeps it soft after many washes.

Pre-Shrunk Fabric

Minimizes post-wash surprises and keeps the silhouette consistent.

Premium Weave Density

A tight, even weave ensures the tee holds its shape and resists twisting.

Raised Silicone Print Compatibility

Heavier cotton provides the ideal foundation for raised silicone logos, preventing cracking and ensuring a clean finish.

Care Tips: Keep the Drape, Skip the Drama

240 GSM cotton lasts a long time - if you treat it right.

Do:

• Wash cold
• Turn inside out
• Use low spin
• Air dry
• Wash with similar colors

Avoid:

• High heat
• Bleach
• Overloading the machine
• Long tumble dry cycles

Cold water, low heat, inside out. That's it.